ChevySmallCars.com is a new website dedicated to young consumers and Chevrolet small cars including the Sonic, Spark, and Trax.
Chevrolet claims that buyers of these cars are likely to be first-time car customers who are “socially savvy” and also more likely to stay with the brand as their needs and lifestyles change.
“We’ve introduced a lot of new vehicles in the last few years and the new website is a great way to expose a portion of our portfolio that not everyone knows about,” said Steve Majoros, Chevrolet director of cars and crossovers.
The new Chevy website features skits produced by Funny Or Die and is hosted by comedian Al Madrigal. The site also includes personality tests that match you with a car, creative customizers, and more. All of the content is designed to engage younger customers in a way that allows them to discover the brand on their own terms.
If it makes you want to explore the Sonic, Spark, or Trax even further, schedule a test drive at Bill Roberts Chevrolet!